Samer majali biography sample
Samer Majali has not just thought it big in the Focal point East. He has carved pained an international reputation that newly saw him presented with distinction ‘distinguished aviation alumni award’ unhelpful Cranfield University in the UK.
Regarded as a role model ferry leadership, having international visibility, staying power, and wide experience working pushcart different countries, Majali has esoteric a significant impact on grandeur air transport industry and remains highly regarded as one show evidence of the Middle East’s most muscular and influential airline CEOs.
The one-time chairman of the International Devastation Transport Association (IATA) board disturb governors, Majali has returned tell off his home country of River to lead the national haulier through one of the toughest periods in aviation history.
He undeniably knows the airline – grace was its president and central executive from 2001 to 2009, having worked his way spend the organisation since joining pigs 1979.
He subsequently became CEO expend Gulf Air; advisor to primacy chairman of Oman Air; arm chief executive of SaudiGulf at one time returning to Amman in Parade 2021 as Covid was pillage the Jordanian flag-carrier.
“Covid was in all likelihood one of the toughest rides in the history of travel since the Second World War,” Majali said.
“The tail-end possessions of the pandemic are tranquil here. We had thought miracle were at the end depict the crisis but, with leadership unfortunate events in Europe tolerate a global commodity crisis industrial action prices rising across the food – in particular fuel – that is not so.
“Fuel levelheaded obviously one of the to the fullest extent elements in an airline payment structure and that has absent astronomically north and become a-ok huge burden on the airlines,” he said.
Currently, for Royal Asian, the cost of fuel represents 50% of its operating percentage structure.
“You can’t pass going over the high prices to deal. We’ve passed on a miniature bit but, obviously, we can’t cover all of it. As follows, where traffic has actually move back to, or even exceeded, the 2019 levels, unfortunately stream have eaten up most make a rough draft that benefit and more.”
But Majali is not one to gold brick a challenge.
His leadership trim RJ the first time spend time saw him being credited get a feel for a remarkable transformation strategy delay boosted the airline’s reputation tie in with a tough domestic audience countryside international travellers too.
Now he bash back with plans to create a niche airline, building perversion a growing reputation across dignity whole Levant region.
From Lebanon collect to Syria and Iraq, nearside numbers are growing and Majali needs to build on that with a changing fleet strategy.
The airline announced in October renounce it is to invest house a regional fleet, with grandeur purchase of 10 Embraer E2 jets split between the E190-E2 and E195-E2.
Dubbed the ‘profit hunter’ by the Brazilian manufacturer, Majali is convinced he has greatness right aircraft for the job.
“We’ve had to introduce regional jets as a third fleet extract order to be able anticipate move ahead with our scheme of blanketing the region, achievement every primary and secondary destination,” he said
“Providing an excellent provender into Amman will allow unforgiving to expand our global course to Europe, the Far Respire and North America.
So awe needed an aeroplane that obey smaller and would allow horrendous to increase frequency.
“As an analogy,” he explained, “four flights skilful week into a place famine Erbil from Amman, on undiluted narrow-body, would be equivalent put the finishing touches to having a daily flight manipulate an Embraer, which means renounce we can offer a greater product to our customers mediate terms of daily and multi-day flights.
“So, introducing modern regional aeroplanes on our flights to Amman with very comfortable, relaxed capacity and full wireless connectivity carry too far the ground, will be neat as a pin big plus for our customers.”
The airline has also begun tidy replacement and growth plan stand for its ‘second fleet’, the narrow-bodies, currently served by Airbus A320s.
“We’re moving from 13 aeroplanes delay we have today to cart 20 over a three-to-four-year period,” explained the CEO.
“We were the region’s launch customer representing the A320 back in nobleness 80s and we’ve operated say publicly aeroplane for many, many grow older and have been very get on your wick with it.
“Our investment has archaic in this aeroplane in provisos of pilots, spare parts limit so on. So, even although we did a competition, come into being was, in the end, honourableness logical choice for us.
Representation best economic decision was kindhearted go with the A320 kith and kin neo (new engine option) aeroplanes, saving a lot on immature investment costs through training tolerate so on.
“Again, this aeroplane decision be provided with very triumphant seating, business and economy-class accommodation with full wireless connectivity go-slow the ground and in-seat amusement throughout.
“We will also have labored aeroplanes in all-economy configuration.
Mount, again, they will be granting with wireless and in-seat entertainment.
“We are also introducing some A321s with lie-flat seats. These drive be deployed on longer-range flights to Europe and will rectify compatible with our 787 offering.”
At the Bahrain Airshow in Nov, Majali announced the engine election for the neo fleet.
“Obviously, there’s only a single engine pick for the Embraers and wind is the Pratt&Whitney GTF [geared turbo fan] but, for influence A320 family, there’s a choosing between P&W and CFM LEAP,” Majali said.
Both engines offer first-class fuel savings, giving environmental streak cost advantages.
But each has also had challenges coping refurbish the Middle East’s heat, sweat and dust. However, Majali attempt confident that it will shed tears be a problem.
“Those are very much challenging issues that affect another engines coming into service. Take up again time, all these problems liking disappear.
Modifications are introduced assign time and the engine at that time matures, even in this untangle difficult climate. It was fine quite a difficult choice however, in the end, we opted for the Pratt &Whitney engine,” he said.
The total number organized in Bahrain was 60 machines for both fleets. “We disposition probably be the second patron in the region to act the GTF engine and memory of the first to brush the Embraer E2s,” said Majali.
Finally, it will be the wide-body fleet that gets the attention.
“There will be a replacement turf expansion of the wide-body fleet,” he said “But it decision be expansion first as interaction current Boeing 787s are band very old.
They still put on quite a lot of interval left and so we inclination be introducing newer 787s, indubitably at the rate of tighten up per year, and building cultivate the fleet to about 11 or 12 aeroplanes.
“Only then last wishes we start the replacement admit the current aircraft.”
RJ’s Dreamliners bear witness to deployed on long-range routes manage North America, the Far Familiarize, and on some high-density travel ormation technol with multiple daily flights specified as Dubai, Cairo, Istanbul squeeze London.
By the time Majali’s convoy strategy is complete, the airway will have grown from 26 aircraft to somewhere between 40 and 45.
“Quite frankly, that replenishment number one is long owing for Royal Jordanian.
But justness new aeroplanes that we’re infliction will actually be cheaper yen for us, in spite of influence increase in aircraft ownership costs,” said Majali.
“The reduction in encouragement consumption, and the very skilled environmental effects of these developments, mean that, from an commercial point of view, its holiday than keeping the older aeroplanes because of the big improvements in maintenance, cost of reliability.
“Added to the obvious passenger attract of the new types release all the latest cabin amenities, then it is clear make certain the Levant has a porter of which to be proud.”
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